Stairs

Creating opportunities
to make a change through research and curiosity.

I research changes in society that are likely to impact people's lives across different lifestyle sectors. 

Group of people with VR Headset
Trend Forecasting

Analysing signals to pinpoint the changes in our communities and identifying what opportunities they offer.

Trend
Forecasting
Image by Christopher Burns
Generational Research & Target Group Research

Developing insights into the consumer of today and of the future. Understanding generational differences and what causes and bridges them.  

Generational
Research
Young People at a Workshop
Scenario Planning & Futures Research

Preparing brands and businesses for potential futures. Understanding how current changes could impact the way we live tomorrow. 

Scenario planning
apocalyptic portrait
Concept Development

Creating innovative and feasible products and services by forecasting future needs and values in society.

Concept
Development

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Nadja Haugas

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