I research changes in society that are likely to impact people's lives across different lifestyle sectors. 

Trend Forecasting

Analysing signals to pinpoint the changes in our communities and identifying what opportunities they offer.

Generational Research & Target Group Research

Developing insights into the consumer of today and of the future. Understanding generational differences and what causes and bridges them.  

Scenario Planning & Futures Research

Preparing brands and businesses for potential futures. Understanding how current changes could impact the way we live tomorrow. 

Concept Development

Creating innovative and feasible products and services by forecasting future needs and values in society.