TREND REPORT — Food Sector

With Gen Z becoming the largest group of consumers worldwide in just a few years, many companies need to know the relevant shifts of this generations behaviour and needs, in order to survive on the market. 

Together with a team of trend research and concepting students a report was created with the intention to inspire the client with current ongoing changes in society that can be helpful for their business. In the process 3 main micro trends were worked through in order to show the most relevant developments. 

Here you can familiarise yourself with one of the trends. 


Time: Fall 2018