TREND REPORT — Leisure Sector
This trend report was conducted by a group of 4 trend researchers and it presents a current, analytical look into the sector
of food & leisure. The goal of this research was to provide the client with inspiration, due to trends discovered by the team through investigating ongoing societal behaviours within the industry. The report consists of insights and opportunities that the client could use in order to develop and become more trend-sensitive.
To accomplish the objective of this research several steps were taken. In order to provide the client with reliable data about the target group, field research in the shape of street interviews was organised. To deliver applicable and beneficial trends, thorough desk and field research was conducted.
Time: Fall 2019